Environmental and ethical policies may be an essential part of the corporate toolkit but, with many customers now asking for more than just statements of intent when it comes to a company’s green credentials, isn’t it time for a more systematic approach to delivering the sustainable agenda?

Business Challenges
The IT resources that are so essential to corporate efficiency are also amongst the most power-hungry. The first challenge for any business is to find a way of quantifying the benefits of its actions.  For example, how much energy is being saved by your new data-centre? What is the reduction in carbon footprint that has been achieved by the installation of low-power PCs? To really stand out from the crowd, you need to put in place a comprehensive strategy of improvement, measurement and review that takes a complete view across your entire business.

Technological innovations helping to improve company’s performance – an opportunity for innovation
The emergence of communication and collaboration as a method of remote working will also alleviate some of the travel requirements for many businesses. Organisations should seek to embed innovative policies within their day-to-day business practices... A company can transform its approach and build a long-term, profitable strategy that will deliver its commercial goals within the framework of the new sustainable agenda…

Going for green gold: Atos Origin at the Olympic Games
Atos Origin is the Worldwide IT Partner of the Olympic and Paralympic Games. In the build-up to the London 2012 Olympic Games, the company and the local stakeholders will be faced with a number of demanding objectives aimed at minimising the environmental impact of the Olympic Games. The goal for London 2012 is to measure the direct, indirect and associated levels of carbon generation and seek to deliver tangible improvements. One example of how carbon emissions will be reduced is the launch of the Remote CIS (Commentator Information System) by Atos Origin for the first time in Beijing, enabling journalists and commentators to access the information remotely, thus removing the need for some of them to travel to the various competition venues in many instances...

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