Putting People at the Heart of Applications and let them collaborate and share information online in previously unavailable ways
There's no buzzword more popular in tech today than Web 2.0. Web 2.0 is a phrase coined by O'Reilly Media in 2004, refers to a “second-generation” of Internet-based services such as social networking sites, wikis, communication tools, etc, that put people at the heart of applications and let them collaborate and share information online in previously unavailable ways. These new services have been made possible by a combination of usage development (linked to ADSL connexion) and technology maturity.
Some of the new type of usage and services that let people collaborate and share information online in previously unavailable ways, include:
| Web 2.0 applications |
Examples |
| - Network as a platform - delivering (and allowing users to use) applications entirely through a web-browser. |
Netvibes / Gmail / Writely
|
| - Users owning the data on the site and exercising control over that data. |
U tube, FlickR |
| - An architecture of participation and democracy that encourages users to add value to the application as they use it. |
Wikipedia encyclopedia
|
- A rich, interactive, user-friendly interface based on Ajax technology.
|
Telecoms and pure players Webmails (Gmail / Zimbra..) |
| - Some social-networking aspects |
My space, Viaduc |
- Enterprise 2.0 (corporate services)
|
(Blog, Wiki, collaborative tools in enterprise) |
Web 2.0 implications for Telecom Companies
The major benefits from Web 2.0 are the improvement of sites interfaces which satisfies the customer’s wish for companies to be more innovative and to differentiate their offers, thus leading indirectly to increasing customer loyalty. Economic models are also likely to be re-invented because of the new competition coming from pure players with all free or e-advertisement models.
Web 2.0 is not simply a new system, but a series of innovations aimed at steadily improving and enhancing the web both today and for the future. Web 2.0 is one of the innovation topics being closely followed by Atos Origin France. Atos Origin is also working in a number of innovative areas and following this concept closely. In fact, Atos Worldline France has organized clients presentation in September 2006 dedicated to Web 2.0 opportunities in different area such as Banking and Retail.
Many leading telecom companies are already taking this seriously. For example, France Telecom’s R&D Manager Valérie Leclercq, describes in an interview the opportunities they have identified through Web 2.0 as increasing convergence (PC and mobile) and developing new communication forms and the creation of collaborative services and tools. And in Asia, Chunghwa Telecom, Taïwan’s historical operator, announced an investment plan of 3.1 billion dollars over 5 years covering areas such as applications and services, Web 2.0. blogs, videos (Vblogs) / on line pictures management, and plate-form management.
Angélique Salapete de Oliveira
Marketing Manager Innovation France, Atos Worldline
Angélique Salapete de Oliveira joined Atos Worldline in 2001. After holding the position of Account Manager Media, she was the Marketing manager for the BU Telecom Utilities Media until October 2006. She is currently Marketing Manager Innovation France and her current mission is to value the Innovation culture inside Atos Origin and Innovation as a usage value for our clients. Angélique is a graduate in Sales and Marketing Management from Lille Graduate School of Management, (France).