L'Oréal is the world's number one cosmetics company. Their four biggest European companies commissioned Atos Origin to conduct a strategic study to identify their Business Intelligence and Data Warehouse requirements. They wanted a common model and platform that would allow several levels of reporting and analysis at both international and local levels.

"Atos Origin was chosen for their flexible approach and experience for the L'Oréal "Grands pays d'Europe" data warehousing initiative. We were impressed with their dedication to the success of the project."

Vittorio Mondo, IT Director L'Oréal Saipo

Business Challenges

Following the original study, L'Oréal and Atos Origin went further in defining a standard data warehousing and reporting platform that we have now implemented in several countries. Part of our recommendation was a common BW solution that included important additional functionality and more flexibility.

We designed a sophisticated data model that allowed both reporting at a corporate level as well as in detail, such as individual invoices. This allowed people to see, not only the status of their business, but also to analyze the operational causes of those results. L'Oréal is now able to report effectively across all their sales and marketing related data from one single platform, making the vital connection between operational and management information.

This project has established a firm base of sales and marketing data and provides a reliable platform from which the system can easily be expanded in scope. By integrating more logistic and financial data in the system, the data warehouse will become increasingly valuable for the enterprise as a whole, offering the opportunity to provide support for strategic decision making.

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